Coldplay release their first video this year. Sunshining marks the video begin and the band plays the song ‘Every Teardrop Is A Waterfall’. Generally, the pictures are cheerful. Colourful graffiti and stop-motion technique uses, making the video very impressive.
The shooting of video doesn’t take a much time. They filmed the video in about two-three days, through editing and released two weeks after, exactly on June 28. The shooting took place at the ex-Millenium Mills – a big flavour-mill in the past century, located in Newham, London, England. This place is popular for making films and music video.
The video director, Mat Whitecross, is a good-man for the band, works with them since the beginning. He knows very well how to make good videos. He has directed some of their videos inculuding the first video Bigger Stronger (1999).
‘Every Teardrop Is A Waterfall’ is the first single taken from the upcoming fifth studio album, which will be release this autumn. The song with another two was released in an EP a few days before the release of video.
On YouTube, the video has been watched over 2 millions times in the first three-days of release. Their highest record so far is 2008’s ‘Viva La Vida’, with over 75 millions views as of this article has written, become one of the most viewed music video on YouTube.